依托现代公共文化服务体系的纸质书出版与营销研究

摘要

Data of domestic and international sales of paper books market and progress of modern public cultural service system,indicate that currently the worldwide paper book market shows a warming trend. China’s paper book marketing around the construction of modern public cultural service system should have about at least 10 years of golden period of development,and 10 years or so of smooth glide phase after. How to seize the opportunities of modern public cultural service system and to take appropriate measures is the key point of paper book marketing today.%通过对国内外纸质书市场销售数据和国内现代公共文化服务体系建设进程的分析得出，目前世界范围内纸质书市场均呈现回暖趋势，其中中国的纸质书营销围绕现代公共文化服务体系建设，至少应该有10年的黄金发展期，之后理应还有10年左右的平稳滑行期。如何抓住国家现代公共文化服务体系建设的良机，采取适当措施，是做好当今纸质书出版与营销工作的重点。