高校酒店管理专业市场营销学课程教学改革的探讨

摘要

目前的高校教学中主要以教师为主导,忽略了学生在学习过程中的主体地位.本文以酒店管理专业市场营销学课程为例,从课程描述、教学目标、沟通方式、教学方法、学生考核、结束课程等方面探讨课程改革的问题,涉及到教学准备、进行、结束等环节.%In current coleges and universities, most education activities are driven by teachers, students' effect are ignored. This paper wil take marketing course of hospitality management major as example, discuss course description, teaching objectives, communication methods, student assessment and closing, involving segments of preparation, teaching and closing.