数字文化事业概念演变、服务形态及功能特征

摘要

In the present circumstances, it is necessary to clarify the concept, form and function of digital culture, and to make full and reasonable interpretation. Digital culture industry has experienced three kinds of concepts: public welfare digital culture, public digital culture, and digitization of public culture service, and with the development of digital technology, the digital culture industry has been enhanced. From the perspective of public demand, the form of digital culture service should be based on the presentation of the digital culture, and provide reference for the construction of digital culture.%当前环境下，应当对数字文化事业的概念、形态与功能进行澄清，并进行充分合理的诠释。数字文化事业经历了三种概念演变———公益性数字文化、公共数字文化、公共文化服务数字化，并且随着数字技术的发展，其数字文化事业的共享性、均等性、受众性、便捷性、丰富性、高创造性始终在不断增强。从公众需求视角来看，数字文化事业服务形态应以提供数字文化内容呈现和展示为核心，在此基础上，为数字文化事业的标准化与规范化建设提供参考与借鉴。