The Status Quo of Chinese International Business Practitioners’Intercultural Business Communication and PedagogicImplications

摘要

cqvip:We propose an intercultural business communication(IBC)model and design a questionnaire basing on the model to gain detailed knowledge on the status quo of 239 Chinese international business practitioners’IBC activities.The factual questions include the main working languages,the communication media applied,their high-frequency communication situations,communication scenarios important to organizations and employees’career life,the most challenging communication situations,and sensitive communication topics.Pedagogic implications are discussed basing on the survey findings.