旅游供应链利益分配中的产品定价协调机制研究

摘要

In this paper,we studied the benefit distribntion of a tourism snpply chain consisting of a local travel agency and a tour organizing agency in total information decision-making environment by adopting the distributed pricing and cooperative pricing models respectively.Through analyzing the difference in the profit level under the two models,found that while the profit level under cooperative pricing was generally higher than that under distributed pricing,the distribntion of the profit between the two agencies depended mainly on the quotation of the local travel agency,and at the end,in order to eliminate the game behaviour of the local travel agency,we collaborated the benefit of the two using Shapley-value method.%对一个由地接社和组团社所组成的旅游供应链在完全信息决策环境中的利益分配问题进行了研究,采取了分散定价和合作定价两个定价协调模型.通过对分散定价和合作定价下旅游供应链的利润水平变化分析,得出旅游供应链在合作定价下的利润水平要高于分散定价下的利润水平,而地接社和组团社的利润分配取决于地接社的报价水平,最后为了减少旅游供应链中地接社的利益博弈行为,采用了shapley值法对旅游供应链的利益分配问题进行了协调.