北京社区居民蔬菜购买渠道选择与影响因素分析

摘要

In this paper,through surveying the residents of several communities in Beijing,we gained some knowledge on the major buying vegetable channels for these communities,then analyzed the factors influencing the buying decision of the consumers and accordingly identified the key factors.Then on such basis,we proposed some suggestions for the development of the community vegetable retail terminals.%通过对北京部分社区居民进行调研,了解社区居民购买蔬菜的主要渠道,进而对消费者购买决策的影响因素进行分析,找出居民购买决策的关键因素.以此为依据对社区蔬菜零售终端发展模式提出建议,以解决居民买菜的便利性、价格、安全方面的问题.