联动式数据库营销模式下的文化产品营销探析

摘要

大数据时代的来临，带来了机会的同时也带来了挑战。文章通过对大数据特点的介绍进而阐述大数据应用过程中的弊端，并引入联动式数据库营销模式作为其应对方法，阐述了联动式数据库营销模式的优点，最后简要探析联动式数据库营销模式下文化产品的营销。%In the era of big data, opportunities as well as challenges both exist. This paper introduces the characteristics of big data and some defects in the process of data applica-tions. In addition, the advantages of the linkage-type database marketing model is utilized to solve the defects. In the end, this paper briefly analyzes the marketing of cultural products based on the linkage-type database marketing model.