A Study on the Development of Cultural Tourism Industry in Yancheng

摘要

Culture is an essential condition for the rapid and healthy development of the tourism industry.However,tourism provides a platform for cultural exchange and communication,injecting a strong impetus to the development of the cultural industry.Under the background of the era that both culture and tourism industries have become national strategies,how to promote and realize the combination and interaction of culture and tourism industry is a practical problem that needs to be solved urgently.Based on taking Yancheng salt culture and seashore wetland ecological culture as the case analysis,this article hackles the integration advantages of Yancheng and tries to find out the deficiencies.On the basis of the evaluation and analysis between culture and the differences in the comprehensive development level of tourism industry,this paper discusses the characteristics and mechanism of the combination of culture and tourism industry,proposes a coordinated development pattern of culture and tourism industry,and on this basis provides the corresponding strategies and suggestions of this pattern in Yancheng.