社会网络分析在社会化媒体信息生态链中的应用研究——基于信息主体视角

摘要

Based on the perspective of the information subject, the paper researches the social media information ecology chain by social network analysis that provides some ideas for the relevant departments to improve the social media information ecological environment. By using the method of social network analysis, this paper discusses the relationship of information subject of the social media information ecology chain from four aspects: the centrality, density, cohesive subgroups and the core periphery model. The model of the subject relation of social media information ecology chain is analyzed and the optimization strategy of social media information ecological chain is put forward.%本文基于信息主体的视角,利用社会网络分析来研究社会化媒体信息生态链,为相关部门改善社会化媒体信息生态环境提供思路.采用社会网络分析方法,从中心性、密度、凝聚子群以及核心—边缘模型4个方面对社会化媒体信息生态链中的信息主体间的关系进行分析.构建社会化媒体信息生态链主体的关系模型,提出社会化媒体信息生态链优化的策略.