“Public opinion first” has been used since the establishment of China .Intention permeates into every corner of society in the form of mainstream awareness to influence the public .Thus ,this paper starts with fashion comment and tries to understand the fashion features at the beginning of the establish-ment of China through study on fashion comment ,restore the original form of dressing and especially re-store historical original form of the guidance of the mainstream ideology to fashion design and consumption at that time .We comb historical records of China Youth ,China Women and Costume from 1949 to 1956 comprehensively ,and study from the contents ,view s and styles ,and then summarize the opinion guidance of fashion comments at that time .Meanwhile ,in combination of fashion design works and consumption status at the beginning of the establishment of China ,this paper finally draw s such conclusion that “fash-ion comments have certain guiding function for fashion design and consumption” .%由于中国建国以来长期沿用“舆论先行”的工作方式，意图以主流意识的形式渗入社会各个角落，从而影响民众。故本研究从服装评论入手，力求通过对服装评论的研究来了解建国初期服装面貌，还原当时人们着装状态的历史原貌，尤其是还原当时主流意识形态对服装设计与消费进行引导的历史原貌。对1949-1956年的《中国青年》、《中国妇女》及《服庄（装）》等史料进行了综合的梳理，并从内容、观点、文风等方面对其进行分析，总结出当时服装评论的舆论导向。同时，结合建国初期的服装设计作品和消费现状，最终得出“服装评论对于服装设计与消费具有一定的引导作用”这一结论。
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