在无线网络通讯技术不断发展的今天,智能移动终端被广泛应用,并且朝着多元化的方向发展,传统的销售已经不能满足目前企业发展的需求.随着手机技术的更新,越来越多的企业开始重视手机信息的商业价值,手机无线营销为企业商家打开了一扇盈利的大门.手机的出现使信息的传递更加快捷,缩短了人与人之间的距离,只需要一部手机就可以连接互联网,进行各类信息的交流活动.企业商家如何利用手机进行有效营销,已经是越来越多的企业商家所重视的问题.论述了无线营销的优势特征以及无线营销困境并提出相应的对策,以期为企业无线营销提供参考.%With the rapid development of the wireless network communication technology, intelligent mobile terminal is extensively used and moving in the direction of diversification.The traditional sales model is unable to meet the current needs of enterprise growth.Due to the technological progress of mobile phone, the commercial value of mobile phone information is a rising concern, and mobile phone wireless marketing opens a door leading to profitability for the majority of businesses.Mobile phone circulates information more fluently, thus shortens the distance between people, and people can carry out all kinds of information exchange activities only through a mobile phone with access to the internet.Enterprises pay more and more attention to improve their marketing efficiency by mobile phone.This article analyzes the superior characteristics and dilemmas of wireless marketing, and proposes the corresponding countermeasures.
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