基于生存分析的游客停留时间研究——以武夷山国庆旅游市场为例

摘要

采用生存分析法对2011年国庆节武夷山旅游游客停留时间进行实证研究,结果显示：游客停留时间均值为2.93天,且仅与旅游预算和行程安排2个因素显著相关,而与其他人口学特征、旅游效果因素无显著相关。研究表明国庆节已经成为国民的最佳出游时间,但是旅游者行程安排比较紧凑,单一目的地停留时间较短。%After a research analyzes tourists′ length of stay during the National Day in Mountain Wuyi destination from the survival analysis,its results shows that average length of stay is 3.39 days,which is related to 2 factors of the travel budget and the itinerary arrangement but not to the factors such as demographic characteristics and the tourism effect.The research shows that the National Day has become a best travel period for native tourists in a year;however,tourists usually have relatively compacted journey and stay in a single destination for a short time.