运用田野调查资料和文献资料,通过金门陈坑传统渔业民俗＂牵罟＂旅游开发的个案研究,总结传统渔业民俗旅游开发的作用、存在问题和对策。认为由村民、政府部门和行业协会共同参与的传统渔业民俗旅游开发,存在着民俗展演不地道、配套项目不完善、营销推广不到位、民俗节庆中被边缘化等问题。建议加强民俗展演技能培训、鼓励村民参与经营、加大宣传营销力度、突出特色办好渔村节庆。%Based on field survey and literature review, this paper makes a case study of the tourist attraction of trawling in Chenkeng of Kinmen, and brings out the effects, problems and solutions in developing the traditional fishery sightseeing industry. It concludes that the tourism promotion on fishery custom by the villagers, governmental departments and industry has poor results for its false folklore performances, weak supporting facilities, poor market promotion and obscure position of folklore and custom amid the celebrating events. It is recommended that folk perform skills be trained, villagers encouraged to participate in the tourist operation, and that promotion be improved and features highlighted in running a fishery festival.
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