闽南金三角会展都市圈构建策略研究--基于厦漳泉一体化背景

摘要

SWOT analysis of MICE industry development in Minnan Golden Triangle was analyzed and paths to a metropolitan area with strong MICE industry proposed. Xiamen, Zhangzhou and Quanzhou should first maintain characteristics of each city to develop core competiveness. Mechanism for regional MICE industry coordination should be then constructed, Internet + service platform built and joint MICE talents cultivation step up to promote the transformation and upgrading of the regional MICE industry and achieve the sustained competitive strength of the MICE industry in Minnan Golden Triangle.%在分析了闽南金三角会展业的资源优势、发展局限、机遇前景及威胁挑战的基础上，提出未来会展都市圈构建路径：厦漳泉三地在会展业发展上应保持自身特色优势并形成核心竞争力，以建立区域会展协调机制、共建互联网＋服务平台，以及加快专业会展人才协同培养步伐等发展路径为依托，推进该区域会展业转型升级，实现闽南金三角会展竞争力和综合实力的全面提升。