杭州丝绸服装内销品牌化战略探析

摘要

阐述了杭州丝绸服装产业的现状及遇到的问题,分析了后金融危机阶段杭州丝绸服装产业复苏过程中急需解决的问题,对杭州丝绸服装企业正在进行的内销品牌化转型提出了建议.%This paper mainly studied on Hangzhou silk apparel industry status and problems after the financial crisis, and analyzed the urgent challenges of Hangzhou silk garments industry during its recovery stage. This paper also proposed several suggestions to Hangzhou silk garment enterprises in the period of their domestic branding transformation.