Based on analysis several domestic home-textile brand's positioning, and the phenomena of fuzzy differences and product homogeneous still existing, some home-textile brand positioning must implement precise difference, and spread out argumentation from market segmentation and product positioning two aspects for seeking the development direction among precise differences.%通过对国内几大家纺品牌定位的现状进行分析,就日前家纺品牌定位的模糊差异及产品同质现象依旧等问题,提出家纺品牌定位必须走精确差异路线,并从市场细分和产品定位两方面展开论证,在差异中寻求精确的发展方向.
展开▼
