服装品牌命名及字体设计调研分析

摘要

现代品牌命名不仅是给某一产品取个名称, 而是一种高难度的思考过程,是品牌定位深入过程的开始.品牌名称,不是一个简单的记号,它能强化定位、参与竞争,而且还以其可能隐含的形象价值"使品牌获得持久的市场优势".通过服装品牌名称及字体设计调研,为意在创建新品牌或更换品牌名称的服装企业提供参考.%Modern brand naming reflects a complex thinking process rather than a simple name for a product.That is to say,it signifies the beginning of a successful brand orientation A Brand name is not a simple symbol,for it can intensify the orientation of a product and make it more competitive.Additionally,it allows a brand to hold the long-standing market superiority through its potential image value.The paper intends to offer some practical suggestions to those garments companies meaning to popularize a new brand or change a brand name.