不同社会阶层居民体育消费行为的研究--以合肥市阶层地位影响消费行为为例

摘要

运用文献资料法、问卷发放法、专家访谈法等研究方法，对安徽合肥市社会不同阶层居民体育消费行为进行研究。结果表明：合肥市整体居民体育消费还处在上升阶段，合肥市各个阶层居民体育消费较为合理，居民的体育消费是一种中间高，两头小的现状；经济条件是左右居民选择体育项目、体育用品、体育锻炼方式等的主导因素，居民文化水平和体育项目文化价值也是影响合肥市居民体育消费行为的重要影响因素；合肥市民主动参与体育消费在逐渐增加，体育消费资金也随着阶层的提高而增加，这一趋势将成为我国主要城市居民体育消费的主导模式。%By applying the method of documentary, questionnaire distributed, expert interviews and other re-search methods, through the study of different social strata in Hefei in Anhui province, the residents' sports consumption behavior were studied. The results showed that:the whole residents' sports consumption in Hefei is in rising stage; at all levels in Hefei residents' sports consumption is relatively reasonable with the residents' sports consumption model being an olive shape. Economic condition determines how residents would choose sports, sports goods, and sports exercise. Residents' cultural level and sports cultural value are also important influence factors of affecting residents' sports consumption behavior in Hefei. Hefei citizens actively participat-ing in sports consumption is gradually increasing, sports consumption funds also increases with the improvement of class, this trend will be the main urban residents' sports consumption mode in China.