海南省农产品品牌建设现状及策略提升研究

摘要

Hainan province is an important production base of tropical fruit,winter melon and tropical marine fish production in China.Relying on the superior resources,some advantage of agricultural products brand have been formed in Hainan province.This paper summarizes the current situation of agricultural products brand construction in Hainan province,and analyses the problems existing in the agricultural product brand construction,and puts forward some upgrade strategies of agricultural products brand construction for Hainan.It will provide references for agricultural products brand construction and poverty alleviation in Hainan province.%海南省是我国主要热带水果、冬季瓜菜和热带海洋渔产品的生产基地.依托海南优势资源,海南省已形成了一些优势农产品品牌.总结了海南省农产品品牌建设现状,并对目前农产品品牌建设存在的问题进行了分析,提出了提升海南省农产品品牌建设的策略和建议,为海南省农产品品牌建设和促进海南省精准扶贫提供借鉴和参考.