赛马运动与武汉城市文化品牌建设

摘要

从城市文化品牌概念及其重要意义入手，分析赛马运动发展对武汉特色城市文化遗产的发掘和保护以及对促进武汉城市形象的提升、扩大武汉城市知名度等方面的作用，探讨以赛马运动引领武汉城市文化品牌建设的可行性。%This paper from the concept and great significance of city culture brand analyze the effect of horse racing on cultural heritage protection and the excavation and enhance the image of city, expand the visibility of the city and other aspects of the role of race horses.Discuss the practicability of the sport of Horse racing lead to creating Wuhan cultural brand.