山东农产品出口结构及优化研究

摘要

从农产品结构来看，山东农产品出口主要集中于水产品、蔬菜、水果、畜产品、油籽五大类，出口量大，增长迅速，但山东农产品出口存在产品结构不合理、附加值低以及品牌国际认可度低等问题。从农产品市场结构来看，山东农产品出口主要集中于日本、美国、欧盟、韩国、东盟五大市场，存在对区域市场依赖度高、风险大的问题。因此，在产品结构优化方面，需要改善农产品出口结构，提高农产品出口的附加值，培育有国际竞争力的农产品品牌；在农产品国际市场结构优化方面，需要巩固传统的农产品出口市场，加快新市场的开拓。%From the perspective of agricultural product structure , the exportation of agricultural products in Shandong focuses on the seafood , vegetables , livestock , and oilseeds , with a typical character of sharp in-crease in their exportation volume .This structure is , however , irrational , and there exists such problems as low added-value and a lack of global brand recognition .In terms of market structure , the exportation relies heavily on the regional market including Japan , US, EU, Korea, ASEAN, which may lead to high risk.Giv-en this, greater effort should be made to optimize the structure of agricultural products by improving the prod-uct structure , and its added value as well as nurturing globally competitive brands , and to optimize internation-al market structure by reinforcing traditional market of the agricultural products exportation as well as develo -ping new market .