基于符号吸引理论的广南地母文化旅游开发

摘要

地母文化是遍布于世界各地由原始崇拜演化而来的文化现象。笔者在对我国地母文化旅游资源的调查研究过程中，将符号吸引理论运用于广南地母文化旅游区的旅游规划设计，为广南地母文化符号的旅游产品开发提供科学依据。%Earth-mother Culture is a universal cultural phenomenon over the world everywhere evolved from primitive worship. Used to tourism planning of Guangnan’s earth-mother culture tourism district, the semiotic attraction theory provides scientific guidance to tourism product develop-ment of Guangnan.