当代社会不断增长的文化消费需求刺激着文化产业的兴盛，带来了文化市场的繁荣。非物质文化遗产（下文中简称“非遗”）作为重要的文化资本参与到文化产业的整体开发中，不仅为“非遗”的保护与传承找到了着力点，而且对促进地方经济和社会发展发挥了重要作用。文章在对青海省互助土族自治县文化产业与“非遗”保护和传承的实地调研基础上，分析了文化产业与非物质文化遗产保护和传承的关系，探讨市场经济条件下“非遗”保护的路径和策略。%The cultural consumption demand of contemporary society continuously improve stimulate the prosperity of the culture industry, brought prosperity of the cultural market.Intangible cultural heritage (hereafter referred to as the“intangible”) as an important cultural capital involved in the overall development of cultural industry, the heritage protection and inheritance also found the main point, intangible combined with the depth of the culture industry to promote the local economic and social development has played an important role, also for the protection and inheritance of intan-gible accumulated practical experience.This article in July 2013 to mutual aid minority autonomous county in qinghai province and the heritage protec-tion and inheritance of cultural industry on the basis of field investigation, analysis of the cultural industry and the non-material cultural heritage pro-tection and inheritance relationship, explore market under the condition of the heritage protection path and strategy.
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