Chinese film industry hit a new box - office receipts record of 13 billion in 2011. Besides, it also presages a vigorous development trend in terms of film production quantity, screen quantity, the total amount of box - office receipts and overall income, audience size and the domestic film market share. Faced up with the new development situation, we should seize the opportunity to promote further reform of Chinese film industry on the one hand. On the other hand, existing problems in Chinese film industry are not to be ignored despite of its prosperous development : so - called blockbuster movies under deficits, decline in box office per film, conflicting marketing schedules, low acceptance of domestic films in overseas markets, too high ticket prices, insufficient differentiation of theater chains, and excessive dependence on film markets. In a word, new development space needs to be explored for Chinese film industry.%在2011年，中国电影创造了130多亿的票房新高，并在电影生产数量、银幕数量、票房总量、综合收入总量、观众人次、国产电影市场份额等各个方面都显示出蓬勃的发展态势。面对新的态势，我们一方面应抓住机遇，促使电影的产业化改革进一步深入。另一方面应正视我国电影市场在蓬勃发展趋势下存在的问题：包括大片赔钱、单片票房锐减、营销档期冲突、国产影片在海外市场成绩低迷、票价过高、院线差异不足，影片对影院市场的过度依赖等。中国电影产业的发展还有很多新的空间亟待开拓。
展开▼
