An intensive earthquake, the Wenchuan Earthquake of 8.0 on the Richter scale, struck western Sichuan, China on May 12, 2008. The earthquake has tremendously affected all industries in the quake-hit areas, with no exception of the local tourism. The study of the effect of the earthquake on tourism enriches the theory of tourism, and more importantly, it well serves as the foundation for policy making. The objective of this study is to outline for readers the empirical findings on the various ways that the earthquake affected the operations and viability of tourism in the quake-hit areas. This paper is mainly divided into 3 parts. The first part is to discuss the importance of tourism in the quake-hit areas. The second is to analyze the influencing factors of tourism. The third is to assess the impact of the earthquake on tourism in Sichuan in different seasons.
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