This paper is to, utilizing the principle and methods of game theory, analyze the phenomenon of consumption game of going - to - the - countryside home appliances under market economy, explore a positive - sum and interactive normal form to establish the long - term mechanism for expansion of consumption demand, and put forward a win - win thinking of positive - sum game that will be helpful to unify the interests of both nation and consumers.%运用博弈论思想和方法,分析了市场经济条件下家电下乡产品的消费博弈现象,探索了建立扩大消费需求长效机制建设的正和互动范式,提出了统一厂商利益与消费者利益互利共赢的正和博弈思路。
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