通过对天气短信用户的行为特征从主观能动性、在网特征影响、县域定制、市场容量预测等方面进行分析．理清了未来一段时间短信业务发展的方向，并从产品定位，现有推广方式升级，新营销方式创新等方面进行适应策略研究探索，效果明显。%Basing on the Weather-SMS user behavior characteristics including the initiative, the impact of the network characteristics, county custom and market capacity forecast etc., the development of Weather-SMS service was analyzed. Then the product positioning, existing promotion upgrade and marketing way innovation etc. were also discussed.
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