企业和消费者的最优食品安全努力水平分析∗--基于企业和消费者的不同食品安全措施关系

摘要

The food firms and the consumers are the subjects of food safety supply and demand, and they take different measurements of food safety with the typical relationship such as the substitutable relationship and the complementary relationship,which affect their decision on the food safety efforts.The optimal effort levels of food safety and their influencing factors are analyzed by the stackelberg game models with the firms as the leader and the consumers as the leader for reference,in order to supervise the behaviors of the subjects of food safety supply,and incentive the consumers to make the measurement of food safety.%食品供给企业和消费者是食品安全的供需主体，他们所采取的不同食品安全措施之间通常具有互补和替代两类典型关系，这将直接影响他们的食品安全努力决策。通过构建以企业和消费者作为领导者的斯坦科尔伯格博弈模型，分别分析了他们各自具有主导优势时的食品安全最优努力水平及其影响因素，为更好地监督食品供给主体的食品安全行为，以及激励消费者采取食品安全保障措施提供了参考。