当代中国大众文化建设问题与对策分析--以马尔库塞文化批判理论为视角

摘要

马尔库塞作为西方社会批判理论的主要代表人物之一，他在吸收前人理论的基础上建立了一套社会文化批判理论，这套理论对现代资本主义社会进行强烈批判，产生了重大的社会影响，对我国文化建设有着重要启示。当前，中国文化建设过程中出现文化标准化、商品化、过度娱乐化等问题，针对这些问题，要用社会主义核心价值观的正确方向引导大众文化建设，重视文化创新，鼓励大众传媒正确引导大众文化消费，为大众文化消费注入更多的理性因素，以更好地建设中国特色大众文化。%As one of the main representatives of western social critical theory,Marcuse absorbed his predecessors’ theory and established a set of social and cultural critical theory.The theory intended to criticize modern capitalist society.It has practically produced significant social influence,and has also provided important enlightenment to our cultural construction.At present,cropping up are the Chinese cultural construction problems,such as stand-ardization,commercialization,excessive entertainment and other issues.To solve these problems,we should use the correct direction of socialist core values to guide the construction of culture,attach great importance to the cul-tural innovation,encourage the mass media,correctly guide cultural consumption and introduce more rational fac-tors to cultural consumption so as to optimize the construction of Chinese popular culture.