新媒体语境下马克思主义大众化传播契机与对策

摘要

The arrival of the new media era makes the means of mass communication of Marxism change .In order to meet the needs of the times ,it is an urgent need to incorporate the new media in the process of the mass communication of Marxism .It is necessary to promote the popularization of Marxism in the scientific and effective way to achieve effective mass communication of Marxism .However ,in the process of the mass communication of Marxism ,although the new media brings a good opportunity for the mass commu‐nication of Marxism ,due to the lack of understanding of the new media ,plights have arisen .Therefore ,in order to promote the mass communication of Marxism ,we need to clarify the role definition of communica‐tors and communication objects ,play advantages of new media ,share new media resources ,optimize the communication environment and standardize communication process .%新媒体时代的到来，使马克思主义大众化传播方式与手段发生了变化。为了适应时代发展需求，迫切需要将新媒体纳入马克思主义大众化传播过程中，科学有效地借助新媒体平台推进马克思主义大众化，实现马克思主义大众化的有效传播。但在马克思主义大众化传播过程中，新媒体给马克思主义大众化传播带来良好发展契机的同时，由于对新媒体认识不足，把握不够，使马克思主义大众化传播面临困境。为此，需要明确传播者与传播对象的角色定位，发挥新媒体优势，共享新媒体资源，优化传播环境，规范传播过程，推进马克思主义大众化传播。