基于IPA分析法的成都旅游咨询中心游客满意度实证研究

摘要

From the perspective of tourist expectatio n and tourist experience,the author surveys the service items and the service quality of tourist information center in Chengdu. This paper tries to find out differences between tourist experience and tourist expectation,providing useful guidance on developing product and service to meet consumer demand for tourist information center.%基于游客期望和游客体验的视角,对成都现有旅游咨询中心的服务项目和服务质量进行调研,从而找出游客体验与游客期望之间的差异,为旅游咨询中心开发满足消费者体验需求的产品和服务提供有益的指导.