The Construction of Tourism Landscapes in Grasslands Based on the Tourist Gaze Theory: A Case Study of Grassland Tourism in Inner Mongolia

摘要

Grassland tourism products are deeply loved by tourists because of their natural landscape features and rich ethnic customs. However, the monotony of the grassland landscape is a problem requiring urgent solution for grassland tourism at home and abroad. Based on the theory of the tourist gaze, this study took the grasslands of Inner Mongolia including Xilamuren (Zhaohe) Grassland, Huitengxile (Huitengliang) Grassland, and Gagentala Grassland, Wuzhumuqin Grassland, Huhenuo’er Grassland, Wulanbutong Grassland, and Zhurihe Grassland for example to explore the grassland tourism perception landscape elements under the tourist gaze. Through image content analysis, grassland tourism landscape symbols were collected and refined to generate aggregated concept maps that could explore the relationship between concept elements, and corresponding landscape construction suggestions were proposed.