农民传统产品的设计与开发在旅游商品中的重要性——以淮阳“泥泥狗”为例(英文)

摘要

Nini Dog of Huaiyang County,one of the provincial-level intangible cultural heritage of Henan,has high artistic,cultural and archaeological value.It is proposed that protection and inheritance of national cultures,as well as innovation based on the inheritance are of great significance to improve the marketing and economic efficiency of these cultures.On this basis,the necessity of further development of Nini Dog commodities is analyzed,which is the need of both tourism development and its own development.This study through full investigation gives the orientation of Nini Dog commodities,potential consumers are classified into 3 groups:people interested in traditional cultures,tourists and children;consumer psychology is analyzed and then design orientation of Nini Dog is proposed,it is stressed that identity design should be enhanced to establish brands,creative commodity design promoted to explore new development thoughts,and composite design encouraged to expand the market.By doing this,the study aims at providing design and development guidance for the future development of Nini Dog commodities.