基于翻转课堂模式的《市场调查与分析》课程设计

摘要

The Flipped Classroom teaching is a new teaching method that reverses knowledge imparting and internalization, realizing the reform of the traditional teaching model. This paper, taking the flipped class⁃room teaching model as an example, analyzes the existing problems in traditional teaching, makes a new explo⁃ration on course framework, teaching procedures, teaching content and course evaluation and so on, and pres⁃ents that some problems should be noted in flipped classroom design.%翻转课堂教学是将知识传授与内化进行颠倒的新型教学形式，实现了对传统教学的改革。本文以翻转课堂教学法在《市场调查与分析》课程的应用为例，分析了传统教学中存在的问题，对课程框架、教学步骤、教学内容及课程考核等方面进行新的探索，并提出了翻转课堂设计应注意的问题。