旅游景区语言文字及其规范化研究--以西塘、盐官景区为例

摘要

Languages of tourist attractions are communication media and special tourism resources.The in-appropriateness of the language in tourist attractions impairs cultural environment and tourism value. Suggestions are made on language normalization.The language should be divided into the one for tourism inter-pretation and the one for tourism appreciation. Scientific norms and standards should be set to make the languages more appropriate,and the tourist attraction should be regarded as an important window to publicize theLawofthePeople‘sRepublicofChinaontheStandardSpokenandWrittenChineseLanguage.%语言文字是旅游景区重要的交流媒介，也是独特的旅游资源。旅游景区语言文字不正确、不规范严重影响着景区的人文环境和游览价值。应将旅游景区的语言文字分为“作为景区旅游解说系统的语言文字”和“作为景区旅游欣赏系统的语言文字”两大类型，并据此制定科学严谨的规范和标准，指导景区用语用字建设，把旅游景区当作普及《中华人民共和国国家通用语言文字法》的重要窗口。