多模态视角下会徽语篇的意义建构--以第八届中国花卉博览会会徽为例

摘要

Since the sprout from the 1990 s,the multimodal discourse has been playing a significant role in modern society.This paper,based on the related multimodal discourse theory———the theoretical framework of visual grammar developed by Kress&Van Leeuwen from Halliday′s systematic functional linguistics,targets at the emblem of the 8th China Flower Expo,aiming to explore and explain how visual and verbal components such as images and words work together in meaning construction to achieve the best publication efforts.%多模态话语自20世纪90年代兴起以来，在社会中发挥着日益重要的作用。运用多模态话语分析理论，以第八届中国花卉博览会会徽为例，旨在分析图像和语言作为社会符号如何共同作用并建构意义，以达到宣传的最佳效果。