首页> 中文期刊> 《江苏师范大学学报(哲学社会科学版)》 >从“美国梦”的好莱坞战略思考“中国梦”影视传播的华莱坞战略

从“美国梦”的好莱坞战略思考“中国梦”影视传播的华莱坞战略

         

摘要

影视是表达社会梦想的最佳媒介。好莱坞立基主题、原型人物及类型片等形成了巧妙传播“美国梦”的基本路径。本文拟深入解析好莱坞传递“美国梦”的成功之道,总结电影表达社会梦想的基本叙事规律及修辞策略,力图在全球竞争布局上构建“中国梦”影视的华莱坞产业联合战略,促进影视艺术巧实力与“中国梦”文化软实力的结合,并在此基础上,形塑“中国梦”价值认同的“文化共同体”与影视“产业联合体”,以切实提升“中国梦”影视传播的国际竞争力。%The film and television are the best media to express the dream of society.Hollywood is dedicated continually to spread American Dream and its social ideal to the world through themes,types of characters and types of movies.With deep analyses on how Hollywood transferred American dream successfully,this article abstracts the basic narrative rules and rhetorical strategies on expressing social dream in the movie,focuses on the global competition,discusses Hual-lywood strategies of film industry union and promotes the combination of art of smart power with Chinese dream culture soft power,so as to shape identity on Chinese dream with cultural community and industrial complex ,thus effec-tively enhancing international competitiveness of Chinese dream films and televisions.

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