网络舆情指标体系、方法与模型比较研究

摘要

近年来，网络舆情事件频发，网络舆情指标体系的相关研究也逐渐增多。但不同学者关于网络舆情指标体系的构建研究存在不一致的地方。从指标设计和方法模型两大方面，运用比较研究方法对我国网络舆情的相关学术成果进行梳理、归纳和总结。研究发现，网络舆情指标体系研究涉及到多个学科领域，但存在指标体系设计缺少相应的论证过程、未注意末级指标的相互重叠现象、网络舆情权重确定方法和模型存在主观性、网络舆情指标体系构建尚未形成完整体系等问题，应基于统一标准建立系统化、全生命周期的网络舆情指标体系。%In recent years, as the Internet public opinion events took place very often, researches related to index system of Internet public opinion witnessed a continual increase. However studies of different scholars on the same topic of index system are inconsistent with each other and the overall research got a bit chaotic. This paper, focusing on index design and methods model aspects, reviews, analyzes and concludes the concerned research about Internet public opinion by means of comparative study. It is found that a number of areas are in-volved in the index of Internet public opinion, however some problems still exist such as lacking of process of argumentation, ignoring the overlapping final stage, having great subjectivity in both determining index weights and model construction, and missing complete theoretic framework, therefore, systematic and entire life cycle-oriented Internet public opinion index adopting the unified criteria should be set up.