“土豪”走出国门中文网络热词背后的社会文化心理

摘要

“Tuhao”was initially a popular word in domestic network a couple of years ago.And now,it is prevalent even in foreign countries and is used by BBC as a special program topic.In this paper,“Tuhao”is used as a typical example to analyze the reasons why Chinese network hot words can go abroad as part of the present intercultural integration and to explore the social,cul-tural and psychological factors behind it from the perspective of sociolinguistics,which offers a relatively new perspective to interpret the cultural integration.%以“土豪”为例，从语言与社会、文化的关系视角，对网络热词“热”起来并走出国门的现象进行探讨，分析网络热词盛行的社会文化和心理原因，从一个较新的视角对文化融合进行解读。