影响中国创意产品出口'一带一路'国家的主要因素研究——基于贸易引力模型和面板数据的实证检验

摘要

By establishing a gravity model and adapting the panel data of bilateral creative goods trade between China and the other 49 "One Belt One Road" countries from the year 2003 to 2012, this paper conducts a test on the main factors influencing China's creative goods exports.The results show that economic scale and population size of the trading partners have a significant positive impact on China's creative goods exports,while geographical distance has a significant negative impact.China's population size,economic scale and the FTA factor do not have significant impact on China's creative goods exports.Cultural distance measured by language,however,has more complicated impact on China's exports of creative goods.The results suggest that speeding up the development of China's creative economy,stimulating domestic cultural demand to promote the innovation and growth of creative economy,optimizing the choice of trading partners,strengthening external communication of Chinese culture and learning from the Western culture can help accelerate China's creative products to "go out".%通过建立贸易引力模型,以2003年至2012年间我国与其他49个"一带一路"沿线国家的创意产品贸易数据为样本,对影响我国创意产品出口的主要因素进行检验,发现贸易伙伴国的经济规模和人口规模对我国创意产品出口有显著的正向影响,而地理距离对我国创意产品出口则存在显著的负面影响.我国的经济规模和人口规模以及自由贸易区对我国创意产品出口的影响均不显著,以语言衡量的文化距离的影响则较为复杂.研究结果认为加快我国创意经济发展步伐、刺激文化内需以促进创意经济持续创新和增长、优化对贸易伙伴国的选择、加强中国文化的对外传播和学习西方发达国家的文化,有助于加快我国创意产品 "走出去".