民国时期图书馆宣传推广方法探析

摘要

民国时期图书馆采用的宣传推广方法主要包括两个方面：在外界努力方面，从报刊到广播，从读书竞赛到图书展览会，从争取社会捐赠到读者发声；在自身努力方面，从成立协会到发行报刊，从吸引读者关注到拓展自身服务。这些宣传推广方法，仍可为今天图书馆的阅读推广工作和真正走向民间提供借鉴。%The promotion methods in the period of the Republic of China utilized by the libraries include two as-pects.In the outside word ,it ranges from newspapers to radio ,from the reading contest to book fair ,from social do-nation to the reader voice .While in their own efforts ,it ranges from the establishment of the association to the distri-bution of newspapers and periodicals ,from attracting readers ’ attention to expand its service .Nowadays promotional methods still work for the library ’ s reading promotion and still provide reference for the fork .