网络出版产品的定价模式浅析

摘要

The task that how to transform economic developing mode has been placed on the agenda with the rapid advancements in science and technology, and developing culture industry is beyond doubt a significant approach. Online publishing product is an important part of culture industry, which hasn't formed into mature profit model. A reasonable price is favorable for making higher profit, so this article will discuss the pricing model of the online publishing products. It clearly defines online publishing products and pointed out their features, meanwhile positively analyzes the current situation of online publishing products and the problems existing in price-setting. According to economic attributes of online publishing products and based on several basic price theories, the article is trying to solve the difficulty of measuring social necessary labor-time, and it adheres to Marxist labor theory of value and setting the price of online publishing products in a scientific way.%伴随着科学技术突飞猛进的发展，我国经济发展方式转变的课题已被提到议事日程上来，发展文化产业无疑是其中的一条重要途径。网络出版产品是文化产业发展的重要组成部分，目前还未形成成熟的赢利模式，合理地制定价格有利于实现更大的利润，因而，对网络出版产品的定价模式进行探讨，明确了网络出版的定义及特征，实证分析目前我国网络出版产品现状以及定价过程中存在的问题，围绕网络出版产品的经济学特性，立足于几种基础价格理论，尝试解决网络出版产品“社会必要劳动时间”难以衡量这一难题，坚持马克思主义劳动价值论，科学制定网络出版产品的价格。