红土地文化是最具闽西个性特色和品牌效益的地域文化，它是一种软实力，在促进闽西区域经济社会发展中的作用日益彰显。弘扬红土地文化，为闽西融入海西建设提供精神动力和营造健康有序的和谐社会环境，开发利用红土地文化资源又成为新时期闽西经济发展的助推剂。因此，要提升红土地文化软实力，必须增强文化自觉自信，树立红土地文化品牌意识；整合区域资源，做大做强红色旅游；创新体制机制，助推红色文化产业发展；强化人才培育，打造高素质的人才队伍，将红土地文化资源转化为推动闽西可持续发展的真正动力。%The red revolution culture is a regional culture that has the most distinctive characteristics and brand effect in the western Fujian, which is a soft power and plays a progressive role in the development of regional economy. Carrying forward the red revolution culture, providing spiritual power for building of the economic zone on the west coast of the Taiwan Straits, creating a healthy and harmonious social environment, and taking the full use of resources of red revolution culture become the roll booster for the economic development of the western Fujian in the new era. Therefore, to improve the soft power of red revolution culture, we must strengthen the culture consciousness and self-confidence, and establish the brand consciousness of red revolution culture, must integrate regional resources and prosper the red revolution tourism, must innovate the system and mechanism and booster the development of red revolution culture industry, must strengthen personnel training, and build a high-quality personnel team, thus to change the resources of red revolution culture as a real power to promote the sustainable development of the western Fujian.
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