As a post-folk culture, mass culture has folk culture’s carnival character. In the current his⁃torical and cultural context of which is highly scientific, global and media-covered, mass culture’s carnival is different from that of folk culture. The two often-mentioned characters of mass culture’s carnival is personal and daily. Besides, it has these following three characters:without concerning about God, being controlled, be⁃ing technologically virtual.%大众文化作为一种后民间文化,具有民间文化的狂欢品格,但大众文化的狂欢在当今这个高科技、全球化、传媒化的历史文化语境中,呈现出了与民间文化的狂欢不同的特点,除了前人已提到的狂欢的个人化、狂欢的日常生活化之外,还具有三个特点:狂欢的去魅化、狂欢的被操纵和狂欢的科技化、虚拟化。
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