建阳刻书在明代中后期达到极盛,究其原因有外部和内部因素:统治阶层的政治无为、资本主义生产方式和王学的兴起刺激了人们生活方式的转变和通俗文学的兴起;建阳书坊利用传统刻书优势,以刻通俗读物为主,定位于新兴中下层市井平民,在坊刻形式上不断创新,再加上文化创作团队的出现、建阳书坊特殊的地理位置,使建阳刻书业出现了前所未有的繁荣景象.%This paper analyzes the reasons of the thriving of Jianyang book printing in mid Ming Dynas-ty:there are the external and internal factors:Political inaction of the ruling class, capitalist production modes and Wang Yangming theory stimulated the change of people's life style and the rise of popular literature. Jian-yang Bookshop took advantage of the traditional book printing, focusing on publication of popular reading, ori-ented in the lower ordinary civilians. During this period of time, new innovative forms of bookshop printing came into use, new cultural creation teams kept emerging and Jianyang Bookshop was in a unique geographical location. All these factors led to its unprecedented thriving.
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