我国开展低烈度户外运动的设想——基于“浙江驴友迷失武夷山”事件的思考

摘要

通过对低烈度户外运动的概念、起源、商业模式进行分析研究,对比国内外该项运动的境况,指出在当前的环境下,只有建立一种可靠有效的安全模式,改善目前的经营模式才能保证这个低烈度户外运动的健康发展,并对其市场前景进行相关分析和展望。%This paper defines low strength outdoor sports,analyzes and studies its origin and business mode,and makes comparison on them between China and foreign countries.Then it is suggested in the paper that it is the establishment of a reliable and effective security mode and the improvement of present operation mode that ensure the sound development of low strength outdoor sports.Finally,this paper also analyzes and forecasts its market prospect.