大学生参与微公益的现状调查与需求分析

摘要

The analysis of the questionnaire sampling survey of the students in one university and two vocational col-leges in Changzhou Science and Education Town shows their lack of persistence in the participation of micro public welfare activities,weak consciousness of micro public welfare,strong subjective will for the participation,preference for simple and convenient ways of participation and longing for network platforms of micro public welfare on cam-pus.This article suggests popularizing the concept of micro public welfare,advocating the“action+spread”mode of micro public welfare activities and constructing third-party platforms of micro public welfare on campus,to better promote the development of the cause of micro public welfare.%通过对常州科教城三所高校的大学生进行关于微公益的抽样问卷调查分析，表明大学生参与微公益活动的持续性不足、微公益理念淡薄，但参与微公益的主体意愿较强、喜欢简单便捷的微公益活动方式、渴望校园微公益网络平台。据此提出，高校应该推广微公益理念、倡导“行动＋传播”的微公益活动方式、搭建校园微公益第三方平台，以更好地推动微公益事业的发展。