广告形式的新蓝海——以二维码广告在中国的发展为例

摘要

The way of scanning and reading advertising by mobile phone is growing rapidly, with the development of the two-dimensional bar code in domestic. This article attempts to analysis the sourse of twodimension code advertising, communication advantages, and the operation mode of it. It aimed at discussing the development of the two-dimension code in China and proposing the suggestions.%随着二维码技术在国内的发展，手机扫读二维码的广告形式日渐盛行。该文试图通过分析二维码广告诞生的原因、传播优势、运行方式等，探讨二维码广告的发展前景。