参与式课堂教学活动设计例谈——以“市场营销”课程教学为例

摘要

在“市场营销”课程的教学中，通过设计参与式教学活动，可以把学生带入到“真实”的第一现场，使学生在积极参与活动的过程中掌握知识、培养能力，从而快速实现教学目标。%In the "marketing" course teaching, participating teaching activities design can bring students into a real first scene, can makes students learning knowledges in the process of participate activities, cultivating abilities, which ean quickly achieve the teaching aims thereby.