基于复杂网络结构的政务微博影响力研究

摘要

以南京发布的政务微博为样本，建立一个专门的数据库，分析其网络组织结构特点，探讨集群对政务微博信息扩散与影响力的作用。研究旨在丰富政府微博扩散理论，帮助政务微博建立模块化的、社区化的微博集群，扩大政务微博的影响力，为政务微博的发展和推广建言献策。%This paper sets Nanjing government affairs microblog as a sample,sets up a special database, analyzes characteristics of the network organization structure,and explores the influence of the cluster on the information diffusion of government affairs microblog.This research aims at applicating and enriching the diffusion theory of government affaires microblog,helping to establish the modularized and community oriented government affairs microblog cluster,expanding the influence and making suggestion for the de-velopment and generalization of the government affairs microblog,so as to make recommendations for how to extend the channels for public opinion reflection and lead the outside public opinion by the government affairs microblog.